Pacific Rim - Poster

The poster features a large machine/robot standing within water the size of the robot is indicated with the fact that we can see helicopters that appear extremely small in comparison. within the background of the poster we see another large robot that is different to the main robot. by this fact we assume that the closer robot is the main character within the film.

The poster is clearly showing the use of Computer generated images (CGI) and for that reason we are led to believe that CGI will be a major part of the film. This is a good way to excite the audience though could put of people that do not like CGI when there is infact some really good acting within the film.

The poster indicates that the genre of the film will be action.This is through the use of robots and helicopter with rain all around them. even though there is no direct references to the military, we are given the idea that they willbe involved in some sort of way.

The main title of the film is located at the bottom of the page and is presented in capitals throughout the title. The title is in a white/silver colour and really stands out from the dark blue/black background it is up against. This helps to make the title of the film really stand out to the audience and will be the second thing that there attention is focused on after the main image in the middle of the poster. The contrast of colours between the title and the background really make the title visible. Just behind the title text is an orange "tear" in the page, which may have something to do with the plot of the film. Whether that tear is there for a plot reason or just to make the title look better, it does make the title look better non the less, which also helps to make the poster look more attractive to the audience.

At the bottom of the poster we can see the institutional information and the release date. The release date is in a white text which helps it to stand out from the dark coloured image behind it. This means that the release date of the film is really clear to the audience, hopefully making them more likely to go and see the film at the cinema. The institutional information however is really small and in a darker colour font making it blend into the background image a lot. This is most likely done because the audience does not really care about the company that makes the film, as long is the film is good, so by making that information smaller and blend into the poster more, they can make the poster look more clean and give the audience the information that they want, whilst still giving credit to the people that worked hard on making the film.

Lastly the Phrase 'GO BIG OR GO EXTINCT' prepares the audience with another indication of a major action/fight scene. this also tells us that these robots or Jager's as they are properly called are in fact the protagonists of the film.