Horror genre is that pops in to mind when looking at this poster. This would be because of the dark colours and use of isolation. This poster effects the audience as they can see a baby, left alone in a dark room, facing towards the black unknown. You are forced to wonder what lies behind the curtain of darkness.
Once you have taken in everything you can from the image your eyes drift down to the slogan and name. The slogan reads 'It will take what you love most' and now the audience are forced into the realization that the baby that the image features is going to be the main target for whatever creature this film is going to feature. Not only that but you get a sense of what this film is like just form the name... Insidious-Proceeding in gradual, subtle way, but with harmful effects. Treacherous; Crafty. Giving the audience the feeling that the no one within the film can be trusted.
Once you have taken in everything you can from the image your eyes drift down to the slogan and name. The slogan reads 'It will take what you love most' and now the audience are forced into the realization that the baby that the image features is going to be the main target for whatever creature this film is going to feature. Not only that but you get a sense of what this film is like just form the name... Insidious-Proceeding in gradual, subtle way, but with harmful effects. Treacherous; Crafty. Giving the audience the feeling that the no one within the film can be trusted.
The USP of the film would be that it is a part of a previous film, meaning that it is going to appeal to the audience of the people who watched the previous film, but not only this it is going to reach out to horror movie fans as most horror films focus around more matured victims, but now they are focusing on attaching the audiences human need to protect and comfort, they see that the child is in danger and are immediately effected
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