Apollo 18 - Poster

Apollo 18 has been known as the space version of Paranormal Activity. This reaches out to all of the fans that know the Paranormal Activity franchise. The audience known that they are expecting to get a sense of fright and suspense. 

Initial Film Ideas

Mind Map - Film Genre Ideas

Insidious 2 - Poster

Horror genre is that pops in to mind when looking at this poster. This would be because of the dark colours and use of isolation. This poster effects the audience as they can see a baby, left alone in a dark room, facing towards the black unknown. You are forced to wonder what lies behind the curtain of darkness.
Once you have taken in everything you can from the image your eyes drift down to the slogan and name. The slogan reads 'It will take what you love most' and now the audience are forced into the realization that the baby that the image features is going to be the main target for whatever creature this film is going to feature. Not only that but you get a sense of what this film is like just form the name... Insidious-Proceeding in gradual, subtle way, but with harmful effects. Treacherous; Crafty. Giving the audience the feeling that the no one within the film can be trusted.

The USP of the film would be that it is a part of a previous film, meaning that it is going to appeal to the audience of the people who watched the previous film, but not only this it is going to reach out to horror movie fans as most horror films focus around more matured victims, but now they are focusing on attaching the audiences human need to protect and comfort, they see that the child is in danger and are immediately effected

Norbit - Poster

Norbit's poster features a white background meaning that the few things that they do use colour for stand out a lot more to the audience. The use of bold letters draws the attention of the audience to particular facts such as this film is another one of Eddie Murphy's iconic film in which he plays two of the main characters.   Eddie Murphy has been known for his roles in film where he plays more than one character,  The Nutty Professor.
Murphy is known for his comedic roles in all his films, with such films as Haunted Mansion, Dr. Dolittle, also with his vocal role in the Shrek films.

The film feature the USP that two of the main characters are played by the same person, this appeals to the audience as they like to see how this has been done and how it works our when it comes to the characters interacting with each other. As well as this people are appealed to a comedy film as it means that they can relax and not have to worry about a complex story, and the stress of everyday life. They can enjoy themselves for an amount of time with no worries.

The release date, February 9, of the film mean that it would have been going into cinemas at the same times as such films like Hot Fuzz, Epic Movie and There Will Be Blood. Hot Fuzz and Epic Movie are both of comedy genre meaning that Norbit would have had some competition at the box office.

A-Team - Poster

From the poster we are strait away made to believe that is going to be an action film. This is done by seeing such things as guns, dog tags and not to mention the two helicopters that are flying in the background.

The poster has chosen to feature the four main characters as their main focus, this means that either the actors of the characters play an important part in the films USP. The actors featured are Liam Neeson, Bradly Cooper, Quinton Jackson and Sharlto Copely. Each name has been known for their roles within action films, Neeson is known for his iconic roles in Batman, Star Wars, Taken and more. Jackson has been in action films such as Never Surrender and Bad Guys, bringing his big build into the film, adding the character that every military force needs. Copely was in District which is an iconic action film that many people would have at least known about. Finally Cooper hasn't been seen in many action films, but he is known for his roles in such films as The Hangover, meaning he will be able to bring humor to the film making.

The audience are able to see from some of the props that are featured within the poster, such as: guns, dog tags, helicopters and cigars. All of these items connotates to the audience the idea that this film is going to focus around the theme of war. Allowing the audience to understand the kinds of thing that they can expect to see within the film.

Identity Thief - Poster

The Identity Thief poster shows the two main characters of the film, one looking worried and the other looking relaxed and happy. From this we can tell that they are each going to have an effect upon the other.
We can see from the man (Jason Bateman) that he is dressed in a suit, this gives the idea that he is a business man, this gives the idea that he is boring, doesn't know how to have fun and focuses on his work. While from the woman (Melissa McCarthy) we can see that she is dresses casually with a drink in hand, this gives the idea that she is the exact opposite to the man.

The slogan for the film says 'She's having the time of his life' from this we now know who is who, she is obviously she identity thief and unfortunately for the man, he has become her next target.
This gives the audience the idea that they are going to be jumping back and forth from each character seeing how the sudden change in money is affecting each of the characters. From Diana (Melissa McCarthy) we are shown a party like life with out a care in the world, while from Sandy (Jason Bateman) we see his struggle to get his money back and track down this offender.

The poster being colorful gives the idea that the film is going to be light hearted and fun. The kind of film that you don't have to fully focus on because of the complex story, but the kind that you can just relax and watch at your own enjoyment without having to worry about anything.