Thinking about where to have the title showing within our film, although a small part of the process, it is still important for this to be considered when making a film trailer. You want to place it somewhere were the audience are going to notice it most. You don't want to put it too early otherwise the audience will make pre-judgments about the film before they have seen anything about it, where as you don't want to put it too late otherwise the audience may start to get bored while waiting for the film title to show up for them to look up, You don't want it to be on screen for to short as the audience may not get a good chance to remember the title, and you don't want it up for too long so the audience start to loose interest. Placing it during the high action scenes means that the audience will be focusing on what is happening and not what the title is, whereas you don't want to put it up during the slow moments otherwise the audience will begin to associate the film with that slow feeling.
This is why, in my opinion, I feel that the title of the film should be show about 3/4 of the way through the trailer, just after a high action sequence has been shown, that way the audience have had enough time to see what the film is about so that they can begin to associate the film title with what they have seen, also they will associate the film with the high thrill action feeling that we want to get across to the audience. But also allowing the trailer to carry on to show a little more of the emotion side within the film, showing that this film isn't just mindless violence within the threat of becoming infected with this new deadly disease, but that there will also be a solid story for them to follow and get their teeth stuck into.
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