From this table we can see that I am Legend was mostly seen by males aged 15-34. But still attracted a lot of attention from the female audience as well, this could have been because of the emotional connection between Robert Neville (Will Smith) and his dog Sammy. The connection between Robert and Sammy struck the audience strait to the heart. Weather it's because Sammy was Robert's last connection to his family who died during the evacuation, or because he is Roberts only companion in a world where he is the last man. Either way the scene in which Robert has to kill Sammy effected the whole of the audience.
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