Audience Profile - Dawn of the Dead

As seen from the statistics from when Dawn of the Dead what in cinemas, the film attracted mostly an mid-teens to mid-thirty's audience. Meaning that the themes of zombies has an attraction to the generation that are seen as the more lively and energetic. Zombie films are normally packed with high anticipated moments that keep the audience on the edge of their seats as they wonder if their favorite character is going to survive, win the heart of their love or find the cure for the zombie infection. Also featuring jump scare moments, where the scene seems calm but is suddenly disrupted by a sudden event such as being found by the zombies or being attacked by a rival gang, ect.

This hints that with the fear used of the dead coming back to life/people becoming infected and eating the people they love, means that the film is not going to appeal to the younger generation who are more susceptible to the ideas given off by films bringing them into a form of Mean World Syndrome theory as given by George Gerbner. As they will begin to believe what they see within the film and begin to believe that this is going to happen some time soon. Leading to fears such as Nyctophobia (Fear of the dark) and Necrophobia (Fear of the dead).

Although attracting little, but some attention from the older generation towards the film from 35 to 45+ means that although very little, there is still some audiences that can be reached that you wouldn't think would. The idea of survival is a highly enjoyed subject within films as it allows those high adrenalin moments, watching the bonds between people being forged and broken and the slow intense moments of realisation or heart break.

Results show that although predominantly male the film still attracted an almost equal attraction between males and female. Stereo-typically the males are there for the action, from the gin fights, chase scenes and of course the slaughtering of the zombies, while the females are there to watch the relationships of the characters and how they come together in moments of need, but also fall apart and move away from the group as they fear for their own or the others safety. But both of these factors apply to both of the sexs although more than the other they still matter. Both men and women will share in the moment of at least a near tear when a few minuets from the end of the film, when all was though to be okay, the main characters best friend or love interest is killed suddenly, leaving the protagonist alone with the choice to escape and start a new life with the memory of their loved ones or to take end their own life so that all the pain, suffereing and misery can end.